Bowerman's design led for the introduction of the "Moon Shoe" in 1972, so named because the waffle tread was claimed to resemble the footprints remaining by astronauts around the Moon.

Nike was an early adopter of World-wide-web advertising, email administration technologies, and making use of broadcast and narrowcast communication systems to generate multimedia marketing and advertising campaigns.

In order to refocus its enterprise strains, Nike commenced divesting itself of 솔루션 a few of its subsidiaries from the 2000s.